Over the past few years, you’ve probably noticed what appears to be a new strategy for marketing series fiction. It’s the release of “between the book” novellas or short stories that come out shortly before the release of a new full-length series book.
Why would you as an author want to write a novella and release it a month or so before your new novel is released? Is this an effective strategy for marketing your series? Well, since I’m lucky enough to interview authors every week for my show on the Authors on the Air network, I decided to ask two of my favorites, Deborah Coonts and Steve Berry.
Debora, the author of the Lucky O’Toole adventure series has written four novellas that have been released shortly before the newest installments in her Lucky series.
“I write the between-the-book novellas to give the writers a taste of Lucky… Read more